Feed
Big Five Foods
Innovative, accessible, nutritious FMCG solutions that strengthen food security continent-wide.
About Super-Cube®
From doctoral research to a development system.
Super-Cube® was created to strengthen leadership capacity in complex, high-growth environments—beginning with rigorous research and a human-centric philosophy.
Founder
Dr Craig R. Muller
Visionary architect of Kingdom-centred leadership and sustainable impact in Africa
Dr Craig Muller is a driven innovator—a DBA-credentialed executive with over 20 years of blue-chip experience in FMCG, supply chain optimisation, and global consulting.
His goal is to feed (Big Five Foods), educate (Super-Cube® leadership development), and empower (SupplierAdvisor®) people across the African continent—to help progress humanity.
Purpose is carried through three integrated platforms that accelerate food security, transformative leadership, and economic empowerment via scalable, evidence-based solutions aligned with Zero Hunger, Quality Education, and No Poverty.
IntegrityExcellenceCompassionate empowerment
Grounded in humility, trust, collaboration, and continuous improvement.
Education
Doctor of Business Administration (DBA)
University of KwaZulu-Natal · 2021 · Creator of the Super-Cube® leadership model
Master of Business Administration (MBA)
University of KwaZulu-Natal · 2006
Postgraduate Diploma in Management
University of KwaZulu-Natal · 2004
Bachelor of Commerce (B.Comm)
University of KwaZulu-Natal · 2002
Contact: hello@super-cube.me
Educate
Super-Cube®
A pioneering holistic leadership model across Choices · Principles · Mental · Emotional · Physical · Spiritual intelligence.
Empower
SupplierAdvisor®
Strategic programmes that equip suppliers, entrepreneurs, and communities with tools, strategies, and networks for sustainable growth.
Origins
Born inside a real business network.
The Super-Cube® Leadership Model was developed by Dr Craig Ross Muller as the core output of his Doctor of Business Administration thesis at the University of KwaZulu-Natal. Citation pack: /media. Privacy: journals private by default; coaches only see consented scores (privacy policy). Theoretical foundations span major leadership schools through Ubuntu, I–Thou, and AQAL—see the full theory map.
The thesis—A Leadership Skills Development Model for the Kwaden Group: A Case Study of an African FMCG Business-Network—addressed leadership capacity challenges in Africa’s fast-moving consumer goods sector: rapid population growth, talent abundance alongside skills shortages, corruption pressures, poverty, conflict, and institutional weaknesses.
Rather than import a purely Western template, Muller built and tested a multidimensional framework inside a live African business-network—bridging theory and practice for emerging-market leadership development.
At a glance
- Author
- Dr Craig Ross Muller
- Degree
- Doctor of Business Administration (DBA)
- Institution
- University of KwaZulu-Natal (2021)
- Model
- Super-Cube® (2020 thesis · peer-reviewed)
- Case context
- African FMCG business-network
- Validation
- Mixed-methods · CFA · thematic interviews
Why it matters
Leadership development that fits the context.
Emerging markets need models that honour complexity without abandoning evidence—or the person at the centre of the work.
Human-centric
Six whole-person constructs with you at the centre—agency first, scale second.
Empirically grounded
Survey CFA and senior-leader interviews—not a slide deck of untested slogans.
Africa-aware
Designed for FMCG network realities and transferable to other complex, multi-entity settings.
This website
Education, not ornament.
super-cube.me presents the Super-Cube® Leadership Model as a clear, world-class educational resource—for leaders, L&D teams, and organisations seeking a coherent language for human-centric development.
Content is informed by the model’s published research record and public scholarly summaries. For academic citation, always consult the primary thesis and peer-reviewed outputs.
Case voices
Voices from the field
Leaders from Imana Foods and Kerry Foods on the Super-Cube® programme—proof that the model lands in real organisations.
“I think it is a fantastic model which needs to be shared with all South Africans and later internationally.”
“This programme has been a journey of learning, growth and development. The model has potential to engage and influence people across age, education, class and culture as it is not bound to a rigid concept or theory of what a leader or leadership is. Instead, it explores that which comprises moral, effective human functioning, especially in a leadership context.”
“The programme is what the world is waiting for.”
Q: Does the Super-Cube® leadership model positively influence your leadership behaviour?
“More than the word influence, it provokes your behaviour and calls for change.”
“It was a wonderful and enlightening experience. I have learnt about myself weakness and strengths, and how to grow and improve as a person. I feel the content learnt will help me be a great manager and leader in the future.”
“The man behind it, must not rest until the world changes.”
Next step
Measure growth in your first 10 minutes.
Free baseline on this device—or book a school/company pilot with facilitator calendar, consented roster, and verify certificates.